| Real Estate Advertising Schedules Explained

An advertising schedule is a document from your agent that details your proposed marketing plan, along with strategies, timing & costs.

Most Common Strategies
There will be different marketing packages for marketing the sale of your home.  These vary widely depending on your home, your budget and your needs.

The first step is to have an open discussion with your agent to determine the various mediums and strategies that will be best suited to marketing your home.

Your “Marketing Schedule” will incorporate a detailed list of marketing activities over an agreed period of time and the associated costs.

Keep Them On Side
It is important to understand what advertising strategies will be used and how. These may include:

  • Real estate portals
  • Agency’s website
  • Agents database
  • Social Media
  • Email Marketing
  • SMS advertising
  • Professional photography
  • Front of house signage
  • Video presentations
  • 3D Virtual tours
  • Drone footage
  • Physical and/or Digital staging
  • Digital iPad presentation
  • Zoom / FaceTime tours
  • Printed flyers
  • qLetterbox drops
  • Newspapers
  • Agency Window displays
  • Digital Floor Plans
  • Individual property Microsite
  • Due diligence presentation

Advertising Costs
There is no exact science to setting your budget across various strategies. You best advice should come from an experienced real estate agent.

There will be many factors to consider (current market, your area, price, location, your goals & timing). Ask your agent for sample strategies and plans from other similar homes they have sold.

Timing
The timing of your market is very important and will vary depending external market factors (eg: the direction of prices, time of year, average time on market for your area etc)

Don’t spend all your budget within the first week of the campaign. So it is important to research the average time houses are on the market in your area.

Marketing a property today has largely become a digital marketing experience. This also now includes making the most of an agents’ social media channels, ratings, reviews and profile.

Ensure your agent is totally on top of digital marketing.
Over 74% of property leads start online. 


Disclaimer:  Although all care is taken.  We do not give any warranty whatsoever to the accuracy of any content.
This is not meant to be financial or professional advice and is only of general nature.  You must seek professional advice before taking any actions. The above information comes with no warranties whatsoever.  We take no responsibility for any actions you may or may not take. All content is of general nature only and is NOT to be taken as advice whatsoever

Craig Patterson
Principal

(03) 9347 7677
forsale@craigpatterson.com.au
98 Elgin Street,
Carlton, Vic, 3053,

With more than 30 years of experience in real estate sales, which has rewarded Craig’s clients with intimate access to knowledge and expertise in property matters.

Craig is renowned for his honest advice and excellent reputation. So much so that our customers keep coming back to us.

Their belief is that the person with the name on the door should be fully responsible. Craig is a proud small business owner. Not part of a franchise.

Craig believes that real estate is as much and more about people, than just the property. It’s one of the reasons Craig’s customers prefer him over the express aisle!

Most sales are discrete and ‘off market’ plus traditional Private Sales, and Public Auction Sales when required.

.